Handkerchiefs

How can one be creative with handkerchiefs and create commercial value from it?

In Tokyo, Japan, shops are everywhere to be seen. Their existence is often associated with their own unique way of doing business. There was one shop, ran by an old couple, which sold only handkerchiefs. At that time, handkerchiefs sold in supermarket were of a variety of attractive colours and designs. The couple found it hard to beat the competition, and this threatened their business and made them very worried.

One day, the husband was sitting in front of the shop looking at people passing by. Facing those pedestrians who were wearing colourful clothes, he suddenly had an idea and he mumbled. Tour guide maps, we can print tour guide map!. The wife was shocked and said, Are we changing business? The old man explained, No, no, we can print pictures of flowers, birds and waters on handkerchiefs, but why can’t we print maps? Handkerchiefs with a dual purpose will definitely attract visitors! Hence, the old couple immediately requested their printing factory to print some of Tokyo’s road maps and interesting places on their handkerchiefs and business was indeed good. Hey managed to survive.

Food for Thought :

Innovations are the result of meeting needs and solving problems. Observation and careful consideration will often lead us to innovative ideas that will help us in overcoming difficulties.

Short Stories on Discoveries, Inventions, Innovation & Creativity

AAET and UTAR, 2015

ms 25